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We are extremely proud to have been awarded the #efficientSolution label from the Solar Impulse foundation. This is a welcome acknowledgment of our vision and pragmatic approach, demonstrating that it is possible to provide an economically interesting response to an urgent environmental challenge .
nitiFilter®, the future of filtration
the nitiFilter® is the present and the future of engine oil filtration : offering a permanent and maintenance-free oil filter that allows drain intervals to be spaced out is unrelenting – we simply can no longer afford to waste our resources and pollute without an afterthought.
There is a need : lubricate the hundreds of millions engines around the world
And three evidences that impose themselves on society:
- Earth resources are limited.
- The environment is in danger.
- Service outweighs possession.
The staggering cost of a drain
Lubricating means using oil in astronomical quantities (almost 300 000 000L per year in France alone) AND using mountains of oil filters (probably more than 30 000 000 per year) to maintain oil as clean as possible in the engines.
Bad luck, these worn filters are contaminated in depth so are not recyclable: in the best case they are burnt, especially in cement plants. Sold as low cost fuel, they supersede clean energy.
As to the oil, it is not better: even clean it is dirty! The ancestral expression “a sea of oil” comes directly from its frightening capacity to cover huge surfaces – 1L of oil spreads over 1km2 of water!
a big challenge
Our challenge is therefore to provide a solution that avoids generating mountains of non-recyclable waste, ie replace the disposable filters by our permanent filter , and drastically limit oil consumption , ie to space drains intervals (*)
And for a challenge, it’s a hell of a it: Solar Impulse evaluation indicates a relatively modest economic impact. We totally agree with this assessment – given our marketing difficulties, it would be very pretentious and naive to say the opposite. We are clearly facing a closed market where the various actors (car and engine makers, repairers) are hiding behind various tricks, which range from delirious piece diversity (and without any technical justification ..) to the sacrosanct guarantee even when it does not apply.
However, we continue to argue that disposable and non-recyclable solutions are an aberration and that basically nothing limits the use of nitiFilter® to intensive conditions : our product simply is a smarter and more efficient answer to the requirement of oil filtration function to maintain optimum engine lubrication. It is therefore inexorable that permanent sustainable filtration will prevail on the market … this solution will happen anyway.
In addition, we are confident that the automotive industry will break out of its current schizophrenia , which is to cling to its old model of selling parts and services , while systematizing flat-rate offer . They will therefore necessarily switch to sustainable solutions to avoid having to do so unnecessary work. On the other hand, current and future (r) evolutions of mobility tend to focus on the availability (mobility as a service) for which it is interesting to improve the usage times by limiting outages and maintenance . This last point is obviously critical for all professionals who have a sustained use of their equipment (tractors, construction equipment, trucks, buses, dumpsters, sweepers, generator)
In our current market conditions (modest volume), and without even accounting for all direct and indirect costs of an oil change , the nitiFilter® has a payback of around three oil changes. So it’s a cost effective solution for anyone who moves from a short-term mindset to a long-term management (TCO management for example). Here too we are at a tipping point and are therefore convinced that the future for systems such as ours will be fruitful.
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